:: Rai Trade ::

Who we are
As witness to more than half a century of Italian art, day-today life and customs, Rai plays a leading role in Italian and international culture. Rai Trade promotes Rai's many and various audiovisual properties, and markets the rights internationally. One of its objectives is to contribute to the spread of ìMade in Italyî products throughout every sector of the audiovisual industry. Rai Trade serves as an amplifier for Italy's lifestyle, popularising the country's heritage of images, sounds and ideas. Its structure, though highly developed, gives it agility and an in-depth knowledge of market dynamics: these are the distinguishing characteristics of a company that combines proven professional skills with adynamic approach to its business activities.

What we do
From archives to soundtracks, from major sports events to documentaries, from mini-series to news, from films to entertainment: Rai Trade is the exclusive distributor in Italy and abroad of all rights to Rai's productions. Its streamlined organisation allows it to move rapidly, exploiting business opportunities the moment they appear, and bringing them to fruition. The company's experience, plus the fact that it is part of a major international group in the field of communications, all allow it to manage a full range of licensing activities. Drawing on these strengths, Rai Trade develops publishing projects and co-marketing activities, it grants merchandising licenses for trademarks and properties, and it manages the catalogues of numerous independent producers, providing them with significant penetration of the international market. In addition, it handles musical publications, produces and markets theme channels for pay TV, purchases musical rights for the Rai television line-up, manages the broadcasting of all Rai advertising and acts as a consultant in the production of TV commercials to ensure compliance with current regulations.

Codice Etico PDF/620 kb
Modello di Organizzazione, Gestione e Controllo PDF/ 400 kb

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Who we are		As witness to more than half a century of Italian art, day-today life and customs, Rai plays a leading role in Italian and international culture. Rai Trade promotes Rai's many and various audiovisual properties, and markets the rights internationally. One of its objectives is to contribute to the spread of ìMade in Italyî products throughout every sector of the audiovisual industry. Rai Trade serves as an amplifier for Italy's lifestyle, popularising the country's heritage of images, sounds and ideas. Its structure, though highly developed, gives it agility and an in-depth knowledge of market dynamics: these are the distinguishing characteristics of a company that combines proven professional skills with adynamic approach to its business activities.

What we do		From archives to soundtracks, from major sports events to documentaries, from mini-series to news, from films to entertainment: Rai Trade is the exclusive distributor in Italy and abroad of all rights to Rai's productions. Its streamlined organisation allows it to move rapidly, exploiting business opportunities the moment they appear, and bringing them to fruition. The company's experience, plus the fact that it is part of a major international group in the field of communications, all allow it to manage a full range of licensing activities. Drawing on these strengths, Rai Trade develops publishing projects and co-marketing activities, it grants merchandising licenses for trademarks and properties, and it manages the catalogues of numerous independent producers, providing them with significant penetration of the international market. In addition, it handles musical publications, produces and markets theme channels for pay TV, purchases musical rights for the Rai television line-up, manages the broadcasting of all Rai advertising and acts as a consultant in the production of TV commercials to ensure compliance with current regulations. Codice Etico PDF/620 kb Modello di Organizzazione, Gestione e Controllo PDF/ 400 kb
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